Booklet cover

Booklet cover

Lowe's benefits creative

Employee focus groups revealed that Lowe's employees understood their benefits best when explained by a fellow coworker; thus, this piece features "Velma" from the Lowe's Paint department. To create awareness of their Consumer Driven Health Plan (CDHP), Lowe's launched a campaign consisting of easy-to-digest videos, emails, brochures, digital signage, magazine ads and, showcased here, tabletop booklets (see spreads below). 

I oversaw the shooting and editing of the videos and photographs, as well as the overall development of the campaign creative.