What the Hack? Campaign
Udi's Gluten Free
To engage their social community, Udi's Gluten Free challenged fans and followers to "hack" their way to the tastiest gluten free recipe with only a handful of ingredients to choose from.
Udi's directed contestants to the What the Hack? microsite (select screens shown here), which was made to reflect the bright and whimsical feel of the Udi's brand. Along with designing the site and social assets for the contest, I created the What the Hack? logo as well as provided art direction for the campaign photography.