To engage their social community, Udi's Gluten Free challenged fans and followers to "hack" their way to the tastiest gluten free recipe using only a handful of ingredients. Udi's directed contestants to the What the Hack? microsite (select screens shown here), which was designed to reflect the bright and whimsical feel of the Udi's brand. Along with designing the site and social assets for the contest, I created the What the Hack? logo and provided art direction for the campaign photography.